T-Series

T-Series is India's largest music record label and film production company, and the second most-subscribed YouTube channel in the world with over 275 million subscribers. Founded by Gulshan Kumar in 1983 as Super Cassettes Industries, the company pioneered affordable music cassettes in India before transforming into a dominant force in digital entertainment.

The channel's YouTube library spans more than 21,000 videos, encompassing Bollywood film soundtracks, devotional music, pop singles, regional language content, and music videos from across the Indian subcontinent. With uploads often happening multiple times daily, T-Series maintains one of the highest content velocity of any channel on the platform — a relentless publishing cadence that contributes to billions of views every single month.

T-Series became the first YouTube channel to surpass 100 million subscribers in 2019, overtaking PewDiePie in a closely watched rivalry that captured the internet's attention for months. The channel regularly generates over 5 billion views per month, making it one of the highest-traffic destinations on YouTube globally.

The company is run by Bhushan Kumar, son of founder Gulshan Kumar, who was tragically assassinated in 1997. Under Bhushan's leadership, T-Series expanded aggressively into film production, music rights acquisition, and digital streaming, cementing its position as the backbone of the Indian entertainment industry. Their film division has produced hundreds of Bollywood hits, while their music label represents virtually every major Indian film composer and playback singer.

T-Series' content reaches a linguistically diverse audience — content is published in Hindi, Tamil, Telugu, Marathi, Punjabi, Bhojpuri, and other Indian languages, reflecting the extraordinary diversity of the subcontinent. Devotional content, particularly bhajans and temple music, forms a significant pillar of the channel and draws tens of millions of faithful viewers who use T-Series as a daily spiritual companion.

In a digital landscape dominated by individual creators, T-Series stands as proof that institutional media powerhouses can thrive on YouTube by offering sheer breadth, cultural relevance, and an unmatched catalog of licensed music rights.